You’ve invested time in your logo, website, social media and perhaps even the design of your practice or studio. Everything fits together. And then you suddenly ask a client to use an app that looks completely different from the rest of your business.
It’s a missed opportunity. With a white label nutrition app, you can make your digital nutrition coaching fit your own business much more closely. You use existing professional nutrition software but present it using your own branding. This means you don’t need to develop an app yourself, while still giving clients a professional digital environment.
What is a white label nutrition app?
White label simply means that software is developed by another company but can be offered using the branding of your own business. With a white label nutrition app, the software provider isn’t at the centre of the experience – your brand is. With BenFit’s white label option, you can use your own logo and company colours, among other branding elements. This allows the app to visually complement the rest of your coaching and services.
For your clients, the nutrition app therefore feels much more like a natural part of the programme they’re following with you.
Why does your own branding matter?
A logo or colour obviously doesn’t suddenly change the quality of your nutrition advice. But presentation does influence how professional and consistent your service feels.
Imagine this: A client signs up for your nutrition programme, receives emails from your business, speaks to you during coaching sessions and then receives their nutrition plan through an app that looks nothing like your company.
It can quickly feel like a separate tool. Use the same recognisable colours and branding, however, and the app becomes part of your complete service.
Your coaching. Your client. Your brand. That’s where white label becomes particularly valuable.
You don’t need to develop your own nutrition app
Having your own app developed sounds appealing until you consider everything involved. You don’t just need the initial development. There’s also maintenance, technical updates, security, databases, recipes, user management and support to consider. And the nutrition content within the app still needs to be right.
For most nutrition coaches, personal trainers and gyms, developing an app from scratch simply isn’t necessary. Existing nutrition software gives you access to a system that’s already been developed, while white labelling allows you to maintain your own visual identity. BenFit combines a coach platform with an app where participants can, among other things, view their nutrition plan and monitor their progress. Coaches work from the dashboard and can adjust nutrition plans.
A white label nutrition app can make your service more professional
This is particularly relevant when nutrition is a paid part of your service. You don’t want the experience to feel like: “Here’s an app – good luck.” The app should be part of your coaching. That can make a significant difference to how you position your service.
For example:
- a personal trainer offering nutrition coaching alongside training;
- a nutrition coach supporting clients online;
- a gym adding nutrition to a premium membership;
- a lifestyle coach supporting clients between consultations;
- an organisation where multiple coaches work using the same approach.
For gyms, BenFit can be used as part of a more comprehensive membership or as an additional nutrition service. The software can also be presented using the gym’s own branding.
One recognisable environment for your clients
Another advantage is simplicity. Clients already use plenty of apps.
If your nutrition coaching takes place digitally, you want clients to immediately understand: this is part of the programme I’m following with my coach. In the BenFit app, participants can view their personalised nutrition plan and work towards their nutrition goals. Depending on how you use BenFit, the software can support your personal coaching. Technology doesn’t take over your role as a coach.
Quite the opposite.The software handles part of the practical process, leaving you more time to focus on the areas where coaching really makes a difference: guiding, adjusting, motivating and changing behaviour.
White label doesn’t automatically mean personalised coaching
There is an important distinction here. An app in your own colours isn’t the same as personalised coaching.
You can have the best branding in the world, but ultimately clients come to you for results and guidance. White labelling therefore shouldn’t be a goal in itself.
It works particularly well when three elements come together: good software + your personal coaching + recognisable branding. That’s when you create one complete service rather than a collection of separate elements.
Which coaches can benefit from a white label nutrition app?
A white label nutrition app is particularly interesting if you want to make nutrition a structured part of your business.
For example, if you want to:
- support more clients with their nutrition;
- spend less time manually creating nutrition plans;
- add nutrition coaching to personal training;
- offer an online nutrition programme;
- include nutrition within a membership;
- work with multiple coaches under one brand;
- present your services more professionally.
BenFit is designed for independent coaches, personal trainers, nutrition professionals and gyms, making it possible to provide nutrition coaching digitally.
Put your brand first without reinventing the wheel
You don’t have to choose between professional nutrition software and your own brand. You can have both.
With BenFit’s white label option, you use an existing nutrition platform and customise its appearance with your own logo and company colours, among other elements. For you, that means there’s no need to start from scratch. For your clients, it means one recognisable environment that fits naturally with the coaching they’ve chosen to receive from you.
And that’s ultimately what good software should do: support you without getting between you and your client.
What could your own nutrition app look like?
Would you like to offer nutrition coaching through an app that fits the look and feel of your business?
Request a free BenFit demo and discover how you can use and personalise the platform for your practice, studio or coaching business.
With the BenFit app, tracking nutrition is simple, practical, and easy to maintain in daily life. Curious how the BenFit nutrition programme can support your clients? Click here to learn more.